About Us

Pretty Serendipity is situated in the heart of the beautiful Northumberland countryside and as a growing, family-run business we care deeply about our customers and the service we provide. We are not some huge, faceless corporation and therefore we can guarantee that each and every order is treated with care, attention and love.

Here's a word from our head jewellery maker and co-founder of the Pretty Serendipity brand about how it all started...


I experimented for years in various handcrafts from creating my own candles to soap making to name but a few. It all stemmed from childhood and my mother and grandmother have been my main influences for my interest and passion for all things handmade. I still remember sitting at Gran's kitchen table carefully painting stones that we had collected from Dymchurch beach and spending countless rainy afternoons pressing flowers to make my own greeting cards.

Basic beading and wirework gave me an introduction into creating my own jewellery - I enjoyed it so much that I enrolled in a local jewellery making course. I found it was a fantastic way to unleash the designer within!


After flitting from one job to another (you name it I've probably had a bash at it!) it was time for me to focus on what I really wanted to do. I began selling online gifts from my first website www.edora.co.uk back in 2011 and was surprised at the amount of requests for personalised jewellery I received. I took this as a sign (call it serendipity) and soon found myself longing to create my own unique jewellery brand. I started to experiment with simple silversmithing and I was amazed at what I could create with my own fair hands, a lot of trial and error and a sprinkle of imagination. The art of handstamping was another skill I learnt and I simply fell in love with the way that it brings each personalised piece to life!

I have a genuine passion for sterling silver, although my own jewellery style is simplistic, I love nothing better than dreaming up new ideas and designs that I think others would love. Sterling silver to me, is the most beautiful of the precious metals. I find it non pretentious, simple, elegant and clean. Not to mention it's affordability. What's not to love about silver?


It is truly my honour to handcraft your one of a kind jewellery creation. Not only will you receive your treasure, completely unique and made especially for you, but you will always be a part of my Pretty Serendipity journey. I hope you love your little piece of Serendipity as much as I have loved every moment of creating it.

Pretty Serendipity Xx